What clients say

Skills

Tech Stack

Figma

Bubble

Photoshop

Clickup

Slack

Gemini

Experience

Product Designer and Bubble Developer

Jan 2024 to Sep 2025

Executed the end-to-end UI implementation and Bubble.io development for the FISH application. Collaborated with cross-functional teams to streamline complex workflows and API integrations, cutting development time by 40%. Optimized information architecture and established QA dashboards to ensure a seamless and stable user experience.

Washington Capital Partners

Remote

Product Designer and Bubble Developer

Feb 2023 to Oct 2023

Conducted user interviews for product teams, ensuring their product ideas were solving real problems for real people. Improved the interfaces and experiences of web applications through well thought out and insight informed design, building the apps with bubble and integrating with 3rd party applications to deliver seamless experiences.

Skillhat

Remote

Product Designer

Aug 2023

Redesigned the entire website to ensure a modern, seamless experience that led to improved lead generation (a 40% increase in leads generated) for the consulting business.

Niner-Jojer

Lagos, Nigeria

Product Designer

Sep 2022 to Jul 2023

Conducted user research to optimize the user experience, redesigned the marketing pages and streamlined the event ticketing flow for Ibloov.com, resulting in a remarkable 200% increase in signups within 2 months. Also spearheaded creation of a comprehensive design system for all business verticals.

Hoshistech Corps (Ibloov)

Lagos, Nigeria

Product Designer

Aug 2022 to Sep 2023

Revamped and redesigned the dashboard for the company's flaghip product, FieldMaxPro, resulting in a 40% decrease in user complaints, as well as improved app adoption and engagement.

Papyrus Digital Solutions

Lagos, Nigeria

Personal picture
I've been designing products for 4 years, and for the last few, I've also been building them.

Most designers hand off to developers and hope for the best. I learned Bubble so I could take projects all the way to launch myself. This means fewer things get lost in translation, and startups can move faster without needing a full dev team.

I work on both mobile and web products; designing the interfaces, thinking through the logic and user flows, then building out the web versions in Bubble. Right now, I'm designing and building HosQare, a mobile app that's improving how patients interact with hospitals.

I don't just make things look good. Every design decision I make is tied to what the business actually needs; whether that's getting users to convert, reducing support issues, or making complex features feel simple.

I'm also learning frontend development (React, HTML, CSS) to make my handoffs even better for teams that have their own developers. And I've been exploring 3D design to level up the visual side of my work.

When I'm not working, you'll find me training at Chung Do Kwan or at the gym trying to hit new PRs.

If you need someone who can both design your product and build it, let's talk.

Contact Me

Choose how you'd like to connect.

Conceptual Project

Closing the Loop Between Digital Booking and Physical Care

How I designed a patient app and admin dashboard that cut hospital delays from 45 minutes to 10 minutes.

Hosqare app image thumbnail

MY ROLE

Sole UX Designer

TOOLS USED

Figma, User Research, Prototyping

PROJECTED IMPACT:

>75% faster check-ins via mobile booking to front desk connection
  • >75% reduction in patient check-in time (~45 min → 10 min)
  • 100% record accuracy through digital patient IDs
  • 40% decrease in no-shows via flexible payment options
  • 2x app engagement by transforming static records into health dashboards

THE PROBLEM:

Appointment bookings and check-ins are slow, taking up 45 minutes

Healthcare operates on analog processes while patients expect digital experiences. This creates a critical breakdown:

For Patients:

  • Redundant paperwork at every visit despite online booking.
  • 45+ minute waits for file retrieval.
  • Payment verification failures causing delays.
  • Zero visibility into queue status

For Staff:

  • 80% of time spent on repetitive questions
  • No system integration between booking and front desk
  • Manual reconciliation of payments
  • Physical file management bottlenecks

Business Impact: Revenue loss from no-shows, operational inefficiency, poor patient satisfaction

CONTRIBUTION:

I designed for both sides of the desk, not just patients

I designed a connected two-sided ecosystem rather than a patient-only app, recognizing that solving friction requires addressing both ends of the interaction.

Hosqare app and dashboard overview image

Designing for the Realities of Healthcare: A User-Centered Approach

In healthcare, the best solutions are those that deeply understand and address the unique challenges of the environment. My design process for HosQare was grounded in real-world insights gathered from patients, healthcare workers, and hospital administrators. This user-centered approach ensured that every feature was not just innovative but also practical and effective in improving the hospital experience for all stakeholders.

Research & Key Insights:

The failure wasn't people, but process design trying to push digital patients through analog systems. This was more evident after I:

  • Conducted user interviews with patients and front-desk staff
  • Identified dual persona needs: anxious patients + overwhelmed receptionists
  • Validated findings through social listening across Nigerian healthcare forums
  • Mapped service gaps between digital booking and physical check-in
Hosqare user research photos showing patients, doctors and admin staff

Designing to Overcome Operational Bottlenecks

I focused on three broad areas of opportunity that would create the most impact for patients and staff, while also being feasible to implement within the constraints of the healthcare environment.

Hosqare check in process visuals

IMPROVE TURN AROUND TIME FOR ALL PATIENT ACTIVITIES

A mobile application to resolve identified pain points relating to the processes involved in the patient's hospital visit.

REDUCE OPERATIONAL INEFFICIENCIES AT THE FRONT DESK

A dashboard page dedicated to efficiently managing arriving patients at the front desk, reducing queues and customer complaints.

PATIENT ADOPTION

A landing page to market the application to new and exisiting patients

A Dual-Sided Platform That Syncs Digital Patients with Analog Hospitals

Hosqare app mockup showing home, appointments and records tabs

PILLAR I

Patient app that moves check-in, payments, and records to the phone — before arrival

ONE-TIME PROFILE SETUP REPLACES PAPER FORMS AT EVERY CLINIC VISIT

  • Pre-visit capture of bio-data, Next of Kin, HMO verification
  • Hospital receives complete patient data before arrival
  • Design decision: Front-loaded complexity to back-load speed; users tolerate setup friction when it saves time later

"BOOK NOW, PAY LATER" TO INCREASE BOOKINGS WHILE PROTECTING HOSPITAL REVENUE

  • Flexible payment removed booking friction
  • "Fast Pass" prepayment option for users who want to skip queues
  • In-app wallet with bank-grade encryption
  • Business logic: Converted tentative bookers while still securing commitments

LOCATION-TRIGGERED CHECK-IN ELIMINATED FRONT-DESK QUEUES

  • Geofenced "Check In" button activates workflow only at hospital location
  • Instant notification to admin dashboard upon arrival
  • Digital pass replaces verbal confirmation
  • Technical constraint: Pivoted from background tracking to user-initiated flow due to iOS/Android privacy restrictions

HEALTH TRENDS DASHBOARD TURNED THE APP TO A DAILY HABIT

  • Visualized vitals (blood pressure, weight) over time instead of static PDFs
  • Transformed records tab from "storage" to "monitoring"
  • Impact: Users will open app between visits, doubling retention

PRIVATE NOTIFICATIONS PROTECT PATIENT DATA IN PUBLIC SPACES

  • No PHI (Protected Health Information) visible on lock screen
  • Auto-lock after few minutes of inactivity
  • NDPR compliance signaling built trust

PILLAR II

Admin dashboard that receives patient signals and manages queues in real-time

Front-desk staff need real-time queue control, not management reports.

LIVE QUEUE UPDATES THE SECOND PATIENTS CHECK-IN ON MOBILE

  • "Arrived" section populates automatically from app check-ins
  • No page refreshing or email checking required
  • Visual alert draws receptionist's attention to new arrivals
  • Eliminated all page navigation—everything happens in slide-out drawers

SINGLE VERIFICATION SCREEN REPLACES 3 SEPARATE CONVERSATIONS

  • Side drawer shows: patient identity + payment status + vitals readiness
  • Visual QR/pass confirmation from patient's phone
  • One-click "Verify & Admit" moves patient to next queue
  • Receptionist interaction went drops to a 45-second confirmation
Hosqare admin dashboard mockup showing patient queue management system

PILLAR III

Landing page led with "relief" not features to overcome digital skepticism

I designed a landing page to convert users who distrust digital health tools, as well as increase trust amongst exiting patients

HERO SECTION ADDRESSED THE EMOTIONAL BARRIER:

"Focus on getting better, not filling forms" sold time savings, not technology

BENEFITS GRID SHOWING SOLUTIONS TO PATIENTS' CONCERNS:

Benefits addressed core issues patients faced e.g. "missing files", "payments" etc.

TRUST SIGNALS ANSWERED UNSPOKEN SECURITY CONCERNS:

Bank-grade encryption, NDPR compliance badges, system status links

Hosqare long tablet mockup image
Hosqare benefits section mockup showing 3 main benefits of the app

CHALLENGES FACED & SOLUTIONS

Overcoming Challenges by Focusing on Target User Needs.

Challenges and constraints are a way of life. Coming up with solutions to these challenges results in a complete, effective solution.

HOSPITAL STAFF WOULDN'T REVEAL DETAILS ABOUT THEIR PROCESSES

Staff hesitated to share internal protocols, fearing exposure of inefficiencies.

Solution: Designed for the experience patients expect, not the process hospitals have. Mapped "ideal state" service flow and built toward that.

PLATFORM PRIVACY RESTRICTIONS BLOCKED THE INITIAL AUTO CHECK-IN CONCEPT

Background geofencing violates App Store and Play Store privacy guidelines.

Solution: Made check-in user-initiated with one-time location verification. Maintained seamless feel within technical constraints.

SMALL RESEARCH SAMPLE RISKED DESIGNING ONLY FOR MY DEMOGRAPHIC

Started with friend/family circle (limited diversity).

Solution: Validated through social listening on Nigerian healthcare forums. Confirmed "missing file" and "payment verification" were universal complaints across regions.

Projected Impact on Patients and Hospital Operations

By properly defining the painpoints faced by both patients and hospital admin staff, the following projections are expected:

HosQare high fidelity img of home screen

EFFICIENCY GAINS:

  • Check-in time: 45 min → 10 mins (>75% reduction)
  • File retrieval errors: eliminated via digital IDs
  • Front-desk query volume: reduced by 60%

REVENUE IMPACT:

  • No-show reduction: up to 40%
  • Payment friction: minimized via wallet + flexible options
  • Patient throughput: increased capacity without adding staff

ENGAGEMENT:

  • App retention: 2x via health dashboard
  • Session frequency: shifted from illness-only to ongoing monitoring

LEARNINGS & NEXT STEPS

This Was a Pilot, but Here's How I'd Scale It

Hosqare thumbnail image for portfolio

WHAT I VALIDATED:

  • Dual-sided design (patient + admin) addressed systemic issues, not just patient complaints
  • Geofencing + digital wallet combination created differentiation from booking-only apps
  • Trust-first landing page converted users skeptical of digital health tools

WHAT I'D BUILD NEXT WITH ENGINEERING SUPPORT:

  • Currently, patient data lives in HosQare but doctors still use separate systems. Full integration would create seamless handoff from check-in → doctor's notes → prescriptions.
  • Use doctor availability patterns to suggest optimal appointment times and auto-notify patients when earlier slots open.
  • Let patients use one profile across multiple hospitals (currently designed for single-hospital use).

HOW THE ARCHITECTURE SCALES BEYOND THE PRESENT:

  • Any region with analog healthcare systems (Southeast Asia, Latin America, parts of Middle East) that faces identical booking-to-check-in gaps.
  • Admin dashboard designed to adapt to different triage processes, payment systems, and staffing models.
  • Architecture built privacy-first, ready for GDPR (EU), HIPAA (US), or PDPA (Singapore) requirements.
Marketing poster for HosQare

A closer look at the final concept.

Click below to read the full case study including detailed process, challenges faced, and projected impact.

ninajojer.com

Transforming a Consulting Firm's Digital Presence to Drive Lead Generation

How I redesigned Nina-Jojer's website from a basic one-pager to a comprehensive platform that establishes thought leadership and converts visitors into qualified leads.

Nina-Jojer Website Redesign 2nd Hero image

ROLE

Sole UX Designer

PROBLEM

A premium firm trapped in a basic one-page site. Nina-Jojer’s digital presence failed to reflect their expertise, causing them to lose high-value leads to competitors.

CONTRIBUTION

I transformed the on-pager into a 12 page strategic business website. The goal: establish authority, streamline content management, and create clear conversion paths.

RESULTS

  • Scaled to 12+ pages using a unified design library to ensure brand consistency.
  • Empowered the marketing team with a portal for independent content management.
  • Established multiple conversion paths through strategic placement of lead forms.
  • Transformed the digital presence from a static brochure to a strategic business tool.

Understanding the Business Need: Beyond a Cosmetic Redesign

Nina-Jojer needed more than a visual refresh; they needed a digital platform that would:

  • Establish them as thought leaders in political advisory, tech solutions, and business development
  • Generate qualified leads from target industries in sub-Saharan Africa
  • Showcase their impressive achievements and client portfolio
  • Allow their marketing team to publish content without technical help
Research & Key Insights:

Through competitor analysis and stakeholder interviews, I identified critical gaps:

CREDIBILITY GAP

Old site lacked social proof & case studies that build trust with enterprise clients

CHAOTIC NAVIGATION

All services crammed onto one page made the firm seem unfocused & limited

POOR CONVERSION

No clear paths for visitors to become leads or clients

LACK OF CONTENT

No ability to showcase ongoing thought leadership or events

Nina-Jojer Website Redesign 2nd Hero image

Building for Credibility & Conversion

I built the redesign around three core business objectives that emerged from stakeholder workshops:

ESTABLISH AUTHORTIY

Create dedicated spaces for thought leadership (blogs etc)

SHOWCASE EXPERTISE

Build service pages that demonstrate depth & expertise

ENABLE GROWTH

Build multiple conversion points throughout the user journey

Nina-Jojer Website Redesign 2nd Hero image

The New Digital Presence

PILLAR I

Building a Design System for Premium Positioning

BRAND CONSISTENCY

Created a cohesive design library & components guided by brand guidelines but enhanced for the web

BUSINESS IDENTITY

Discussions with the business team revealed they wanted their afro-centric identity to shine through

THOUGHT LEADERSHIP

Worked on assets for events and articles to showcase the business' industry knowledge &expertise

Nina-Jojer Website Redesign 2nd Hero image
Nina-Jojer Website Redesign 2nd Hero image

PILLAR II

Conversion-Focused Page Architecture

HOMEPAGE

Transformed for conversion with social proof, service highlights, and strategic lead capture

EXPERTISE PAGES

Created a hierarchy—overview page for scanners, detailed sub-pages for serious prospects

ABOUT US PAGES

Solved "content bloat" through strategic information architecture and engaging visuals

INSIGHTS & EVENTS

Designed platforms for continuous thought leadership demonstration

Nina-Jojer Website Redesign 2nd Hero image
Nina-Jojer Website Redesign 2nd Hero image

PILLAR III

Empowering the Business Teams with Self-Service Tools

ADMIN PORTAL

Designed an intuitive admin portal allowing non-technical staff to publish articles and events

INTUITIVE CONTENT CREATION

Created simple workflows for event and article creation, editing, and management

AMPLE CONTEXT

Built empty states and clear guidance for new and existing users

Nina-Jojer Website Redesign 2nd Hero image

Overcoming Challenges

Every project teaches a different lesson. Here, I learnt a few things about testing and collaboration.

TESTING CONTENT WITH LO-FI WIREFRAMES

Learnt to test mid fidelity wireframes with users which would save time over re-explaining low-fi wireframes

ALIGNING VISUAL ASSETS WITH BUSINESS POSITIONING

Closely collaborated with the business development team to obtain relevant images & assets that reinforced the design as opposed to using stock or irrelevant images

Nina-Jojer Website Redesign 2nd Hero image

Results and Client Impact

A look at what was delivered and how it strengthened their business

  • Delivered a comprehensive design library scaling across 12+ page types while maintaining brand consistency
  • Created an intuitive admin portal that empowered marketing teams to manage content independently
  • Established multiple conversion pathways through strategic placement of information, lead forms and CTAs
  • Transformed the digital presence from basic brochure to strategic business development tool

Key Learnings & Reflection

B2B REQUIRES DEEPER BUSINESS UNDERSTANDING

Enterprise clients need designs that reflect their complex service offerings and build credibility at every touchpoint

CONTENT MANAGEMENT IS A CRITICAL FEATURE

Designing for content creators is as important as designing for end-users in modern web platforms

SIMPLICITY OFTEN WINS OVER COMPLEXITY

The most effective solution was simplifying the color palette rather than adding more visual complexity

TESTING METHODS MUST MATCH CONTENT COMPLEXITY

B2B websites require adapted testing approaches that account for industry-specific knowledge and user expectations

A closer look at the final concept.

Click below to read the full case study including detailed process, challenges faced, and impact delivered.

ibloov.com

Driving Growth from 3,000 to 11,000+ Users with Strategic Platform Redesign

How I transformed Ibloov's user experience to accelerate user acquisition and unify a multi-sided marketplace.

Ibloov Website Redesign Hero image

ROLE

UI/UX Designer

PROBLEM

Ibloov’s MVP was struggling to convert visitors, stalling growth at 3,000 users. The platform needed a complete redesign to reduce friction, build trust, and unlock scalability.

CONTRIBUTION

I redesigned the marketing and login experiences, introducing role-specific landing pages and a seamless Single Sign-On (SSO) system to create a cohesive, high-converting user journey.

RESULTS

  • Scaled to support 11,000+ users by optimizing the user journey and removing friction.
  • Facilitated a 200% surge in signups (~6,000 new users) within 2 months of launch.
  • Streamlined the experience by consolidating a complex multi-role platform into one unified journey.
  • Established a scalable design system to speed up future development cycles.
Ibloov Website Redesign Hero image

Understanding the Challenge:
A Platform Ready for Scale

Ibloov needed to move beyond its initial MVP and accelerate user acquisition for its three-sided marketplace: Event Attendees, Event Organizers, and Place Owners. The existing 3,000-user base was stagnant, and the initial design was not generating the expected conversion rates.

User Research & Key Insights:

Upon validating existing research with new user interviews, I uncovered the core issues preventing growth:

TRUST DEFICIT

An outdated interface made the site feel "low quality," causing users to doubt the validity of the experiences.

FRAGMENTED IDENTITY

The platform felt like three separate products, creating a confusing and disjointed journey for multi-role users.

UNCLEAR VLAUE

The landing page was too generic, failing to express the specific value Ibloov offered to each unique user type.

Ibloov Website Redesign Hero image
The Core Opportunity

To design a unified yet personalized experience that builds trust, clearly articulates value, and makes account management effortless to fuel acquisition.

A Dual-Pronged Approach to Fuel Growth

I focused on two key pillars to address the business and user needs:

ROLE SPECIFIC LANDING PAGES

Create three distinct, high-converting landing pages tailored to the specific goals and pain points of Attendees, Organizers, and Place Owners to improve initial conversion.

UNIFIED IDENTITY WITH SSO

Design an intuitive Single Sign-On system that allows users to seamlessly switch between or add new roles, reducing friction and increasing user lifetime value.

Building a Unified Experience

PILLAR I

Designing for conversion and clarity (Regular Users)

Targeted experiences to speak directly to the "attendee" user type.

HERO WITH INTEGRATED SEARCH

A carousel of featured events and a prominent, filter-rich search bar placed "at the fold" empowered users to immediately find value.

BENEFIT-DRIVEN SECTIONS:

A dedicated benefits carousel used a dark-mode toggle to visually segment and highlight Ibloov's value, increasing dwell time on key messaging.

VISUAL STORYTELLING:

A "Showcase" section used video/GIFs to bring event venues and experiences to life, building excitement and trust that addressed the initial "low quality" perception.

Ibloov home page Redesign
Ibloov Explore page Redesign

PILLAR II

Designing for conversion and clarity (Creators)

These pages were designed to sell the tools and benefits of using Ibloov as a business platform.

Ibloov organizer landing page image

SOCIAL PROOF

A "Trusted Partners" section built immediate credibility for Organizers.

CLARITY & TRANSPARENCY:

A clear pricing section helped Organizers make informed decisions quickly.

ASPIRATIONAL IMAGERY:

The Place Owner page used high-quality visuals to showcase spaces, attracting high-quality listings

Ibloov place owner landing page image
Ibloov creator landing page image

PILLAR III

Unifying the Experience with Frictionless SSO

The old flow forced users into a single-role silo, creating a dead-end. My new system made identity fluid and expanded user value.

SIMPLIFIED INITIAL SIGN-UP:

Users could create a base account without committing to a permanent role, lowering the barrier to entry.

INTUITIVE ROLE MANAGEMENT:

An “Account Switch” feature let users easily add new roles or switch between existing ones from their avatar.

ITERATIVE IMPROVEMENT BASED ON TESTING:

Clearer microcopy (“Switch/Create Account”) helped users discover role creation and fully use the feature.

Ibloov SSO Login page image
Ibloov SSO Login page image II

Results and Client Impact

The redesign was a strategic investment that delivered clear results for Ibloov's growth goals.

USER GROWTH:

Facilitated rapid growth, supporting a surge from 3,000 to 11,000 users. The redesign's momentum saw the platform welcome ~6,000 new users in just six months.

REDUCED FRICTION:

Unlocked deeper engagement through a seamless SSO system. By removing friction, we empowered users to explore fully, increasing their lifetime value.

SCALABLE FOUNDATION:

Future-proofed the platform with a modular design system. Reusable components now streamline updates, boosting efficiency for both design and engineering.

Key Learnings & Reflection

THE POWER OF "WHY":

Working with pre-existing research taught me to validate assumptions with further research to ensure my solutions were rooted in real user needs, not just aesthetics.

A WORD IS WORTH A THOUSAND CLICKS

The "Switch/Create Account" lesson was a reminder that the smallest copy details can make or break a user flow. Every word must be intentional and validated with users.

DESIGN AS A GROWTH LEVER

This project demonstrated how strategic UX design directly impacts key business metrics like user acquisition & activation. Reducing friction & building trust are not aesthetic goals but growth fundamentals.

A closer look at the final concept.

Click below to read the full case study including detailed process, challenges faced, and impact delivered.