ibloov.com
Driving Growth from 3,000 to 11,000 Users with Strategic Platform Redesign
How I transformed Ibloov's user experience to accelerate user acquisition and unify a multi-sided marketplace.
ROLE
UI/UX Designer
PROBLEM
Ibloov's MVP was struggling to convert visitors, stalling growth at 3,000 users. The platform needed a complete redesign to reduce friction, build trust, and unlock scalability.
CONTRIBUTION
I redesigned the marketing and login experiences, introducing role-specific landing pages and a seamless Single Sign-On (SSO) system to create a cohesive, high-converting user journey.
RESULTS
- Grew from 3,000 to 11,000 users in the 6 months after launch by optimizing the user journey and removing friction.
- Streamlined the experience by consolidating a complex multi-role platform into one unified journey.
- Established a scalable design system to speed up future development cycles.
Understanding the Challenge:
A Platform Ready for Scale
Ibloov needed to move beyond its initial MVP and accelerate user acquisition for its three-sided marketplace: Event Attendees, Event Organizers, and Place Owners. The existing 3,000-user base was stagnant, and the initial design was not generating the expected conversion rates.
User Research & Key Insights:
Upon validating existing research with new user interviews, I uncovered the core issues preventing growth:
TRUST DEFICIT
An outdated interface made the site feel "low quality," causing users to doubt the validity of the experiences.
FRAGMENTED IDENTITY
The platform felt like three separate products, creating a confusing and disjointed journey for multi-role users.
UNCLEAR VLAUE
The landing page was too generic, failing to express the specific value Ibloov offered to each unique user type.
The Core Opportunity
To design a unified yet personalized experience that builds trust, clearly articulates value, and makes account management effortless to fuel acquisition.
A Dual-Pronged Approach to Fuel Growth
I focused on two key pillars to address the business and user needs:
ROLE SPECIFIC LANDING PAGES
Create three distinct, high-converting landing pages tailored to the specific goals and pain points of Attendees, Organizers, and Place Owners to improve initial conversion.
UNIFIED IDENTITY WITH SSO
Design an intuitive Single Sign-On system that allows users to seamlessly switch between or add new roles, reducing friction and increasing user lifetime value.
Building a Unified Experience
PILLAR I
Designing for conversion and clarity (Regular Users)
Targeted experiences to speak directly to the "attendee" user type.
HERO WITH INTEGRATED SEARCH
A carousel of featured events and a prominent, filter-rich search bar placed "at the fold" empowered users to immediately find value.
BENEFIT-DRIVEN SECTIONS:
A dedicated benefits carousel used a dark-mode toggle to visually segment and highlight Ibloov's value, increasing dwell time on key messaging.
VISUAL STORYTELLING:
A "Showcase" section used video/GIFs to bring event venues and experiences to life, building excitement and trust that addressed the initial "low quality" perception.
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PILLAR II
Designing for conversion and clarity (Creators)
These pages were designed to sell the tools and benefits of using Ibloov as a business platform.
SOCIAL PROOF
A "Trusted Partners" section built immediate credibility for Organizers.
CLARITY & TRANSPARENCY:
A clear pricing section helped Organizers make informed decisions quickly.
ASPIRATIONAL IMAGERY:
The Place Owner page used high-quality visuals to showcase spaces, attracting high-quality listings
PILLAR III
Unifying the Experience with Frictionless SSO
The old flow forced users into a single-role silo, creating a dead-end. My new system made identity fluid and expanded user value.
SIMPLIFIED INITIAL SIGN-UP:
Users could create a base account without committing to a permanent role, lowering the barrier to entry.
INTUITIVE ROLE MANAGEMENT:
An “Account Switch” feature let users easily add new roles or switch between existing ones from their avatar.
ITERATIVE IMPROVEMENT BASED ON TESTING:
Clearer microcopy (“Switch/Create Account”) helped users discover role creation and fully use the feature.
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Results and Client Impact
The redesign was a strategic investment that delivered clear results for Ibloov's growth goals.
CLIENT FEEDBACK
“Chike is an exceptional performer!
He came on board the team at a time when we were looking to redesign our product landing page and web app experience. The outcome of this redesign was purely amazing and that was because of how much creative effort he put in. What was and has been most intriguing in working with Chike is how he is able to actively listen to Business and User needs, research and create amazing stuff that aligns all those needs.
You never have to worry about communication or dedication to timelines when working with Chike. He is very receptive to feedback and highly collaborative, going above and beyond whatever design tasks he gets on. He has my unreserved recommendation for any UI/UX role”
Opeyemi, PM, Ibloov
CLIENT FEEDBACK
“Chike has been a great addition to our team. He always goes above and beyond to accomplish tasks, and collaborates well with other stakeholders to bring ideas to fruition. He also proactively seeks to improve upon what has been previously done, and takes ownership of projects he works on”
Tokunbo, Lead Backend Engineer, Ibloov
USER GROWTH:
Facilitated rapid growth, supporting a surge from 3,000 to 11,000 users in the 6 months after launch.
REDUCED FRICTION:
Unlocked deeper engagement through a seamless SSO system. By removing friction, we empowered users to explore fully, increasing their lifetime value.
SCALABLE FOUNDATION:
Future-proofed the platform with a modular design system. Reusable components now streamline updates, boosting efficiency for both design and engineering.
Key Learnings & Reflection
THE POWER OF "WHY":
Working with pre-existing research taught me to validate assumptions with further research to ensure my solutions were rooted in real user needs, not just aesthetics.
A WORD IS WORTH A THOUSAND CLICKS
The "Switch/Create Account" lesson was a reminder that the smallest copy details can make or break a user flow. Every word must be intentional and validated with users.
DESIGN AS A GROWTH LEVER
This project demonstrated how strategic UX design directly impacts key business metrics like user acquisition & activation. Reducing friction & building trust are not aesthetic goals but growth fundamentals.
